The advert completely threw me as Paul Whitehouse who usually uses comedy and impersonations to sell insurance takes on a more dramatic role. Although appearing normal throughout in the last few seconds of the advert it turns out he is dead in a Bruce Willis, 6th Sense style.
This I felt was quite a striking and effective way of selling life insurance. It was a bold direction change from Aviva's marketing team but I'm sure they will create a bit of a stir from it. As they say any press is good press.
i realy liked this advert bc as like you i had to do a double take its well shot and somewhat shocks the viewer :)
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