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Dundee / Ayr, United Kingdom
Graphic Design, Photography, Design, Freelance. 3rd Year Graphic Design, Duncan of Jordanstone College Of Art and Design

Tuesday 15 June 2010

iPhone 4 Unveiled


So if the official release of the iPad within the last month wasn't enough for you, Apple have once again tightened their stranglehold on the the worlds technology market. The iPhone 4 was recently announced an finally it looks to be the complete package (as if it wasn't before).

Although the iPhone is the best selling phone of all time, it had for some time seemed to be holding back in key areas of technology where other rival phones have excelled, much preferring to launch and create their own unique selling points such as the AppStore and 3G capability features. These areas are of course the video recording and camera flash capabilities which had always seemed to be some what ignored by Apple as they focused on more important parts of the iPhone in previous generations. But now that there here now it seems that Apple have firmly thrusted the iPhone head and shoulders above other competitors where such features as a 5MP camera was perhaps their only selling point.

The way that it seems to have been presented is rather nonchalantly mentioning "oh yeah by the way we could have done that all along", which they of course could have but boldly waited and spearheaded the market in other ways. The iPhone 4 also boasts a host of new features such as their video call feature Facechat, longer battery, retina display, multi-touch screen and a new slim light weight engineered design.

With it now available to pre-order im sure there will be the familiar air of Applemania sweeping across the globe riding on the back fo the iPad wave.

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