This entry may be a tad belated as we did do the brainstorming exercise a few weeks ago. However i feel it is more appropriate to write about it now as i have completed the full exe
rcise.
The first step of this short project was to, as a group, discuss or "brainstorm" our chosen chapters in a small group and how they related to design. The idea was to write down al
l ideas without discarding any no matter how relevant. Now in all honesty I didn't quite see where this exercise was going and was perhaps a bit sceptical in my approach. But after we got the ball rolling i found that ideas started to come and the process began to flow. We had 3 different sessions, one for each topic that people in the gr
oup had chosen. After the sessions we were told to spend time thinkin
g and just discussing how certain things relate to design. And I was quite surprised that we didn't ever have to consciously do this as I found that while on a break or in the studio
conversation would at times turn this way naturally.
Afterwards we were to create an A2 poster to take into the next semin
ar. This was to be on your topic from before. I chose to hone in on the salesmen aspect of the Law of the Few. I found that there was so many aspects of life in which we are being sold things and at times it can be unconscious, these are the signs of a good salesman, one who can sell you
things without you even realizing. One good example of this that i noticed was that each day when I walk to Uni in the morning, i walk past a billboa
rd for McDonalds with a 20 foot high packet of chips on it. I didn't really realize this till after a few days when i found that by the time i arrived at Uni I had an extreme craving for chips.
Other aspects that I looked at were celebrity endorsements. One be
ing David Beckham and the Sharpie adverts. Now these are two comple
tely unrelated brands that have somehow managed to make a connection that have made the sales of these felt-tip pens sky rocket. In marketing if you have the right image to accompany any product then it will sell no matter how simple a product.
I now own a set of Sharpie pens...
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